russian skier Veronika Stepanova in her column on , she explained how the prize system works in European sports.
– Cash prizes are not just direct payments at the finish line from sponsors’ money. In Norway, which is a pioneer in cross-country skiing, the actual prize money in national competitions is extremely low – a few hundred, sometimes thousands of euros in equivalent.
But what bonus for the victory will be paid by the personal sponsor (or philanthropist) of the rider, only the two know, plus the taxman of course. But there is a way to determine with the naked eye: the managers of the Norwegian national team use cars provided by sponsors worth about one million crowns, or about 6-7 million rubles. And those who race less well get much more modest cars from personal sponsors. Is it a cash prize? From my point of view, absolutely: there is a direct link between victories and profits.
The same goes for the other personal sponsors: they both demand two things: wins and a certain promotion of the company within the framework provided by the contract. But victories are always primary,” Stepanova wrote.
Source : MatchTV
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