The betting company PARI has entered into a sponsorship agreement with the Russian Biathlon Union (RBU). On July 19, at a joint press conference at the Rossiya Segodnya Press Center, the parties officially announced their partnership. The agreement is for several years.
PARI is actively working to increase support for Russian sports and will now assist the Russian Biathlon Union in the full development of one of the most popular winter sports. As part of the cooperation, BC PARI receives the status of title sponsor of the RBU. The company obtains naming rights to major competitions under the auspices of the Federation. The PARI Russian Championship and the PARI Russian Cup will be held under the trade name of the brand. In addition, the PARI brand will be integrated into the contest logo.
The symbolism of the brand will appear in the design of the tracks, on the starting numbers of the athletes and numerous television broadcasts of the scene.
Ruslan MedvedSEO BET:
“We are happy to be involved in the development of biathlon in our country and are ready to help our partner, the Russian Biathlon Union, as much as possible. Biathlon is a popular sport enjoyed by fans all over Russia, and together we will try to take interest in it to a new level. We hope to please fans with interesting activities and events. I am sure that our partnership will become effective and mutually beneficial. The decision to cooperate was influenced by a combination of factors: the prospects for the development of biathlon, the recognition of athletes and the interest of players who follow their success, get involved in the game and actively bet.
Viktor Maygurov President of the Russian Biathlon Union:
“After the successful performances of our biathletes at the Beijing Olympics and the good results of the Russian team at the World Cup, we are confident that the RBU will have a partner among betting companies in the new season. We We are very happy that PARI has become the first partner of the Russian Biathlon Union in this industry in the history of Russian biathlon. I am sure this is the beginning of a great mutually beneficial cooperation.
Source : MatchTV
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