General Manager of Gazprom-Media Holding Alexander Jarov spoke about the importance of the agreement with the Russian Judo Federation (RDF) on the implementation of joint projects for the development of Russian sport and the implementation of the joint multimedia project “Media House”.
The signing ceremony took place on July 5 at the Martial Arts Academy located on the federal territory of Sirius and built under the Gazprom for Children project.
— What sporting events does Gazprom-Media Holding cover? What content does rely on today?
– Family of TV channels “Match!” unites millions of spectators all over Russia – fans of various sports. Over the years, has deservedly won the title of the country’s leading sports channel. We create high-quality sports analysis, broadcast new sports, major world sporting events, news and entertainment programs, documentary projects and much more.
is the undisputed leader in early live broadcasts. Over the past year, the volume of Russian sports broadcasts on has doubled. It is the only channel that broadcast the 2022 FIFA World Cup. In addition, “” is currently the only TV channel in the CIS capable of producing a signal that meets the high standards required by the “Games of the World”. future”.
— You noted that the cooperation between Gazprom-Media Holding and FDR had been going on for several years before the signing of the agreement. what was that?
– Prior to the conclusion of the agreement, was the main cooperation platform. The TV channel has a licensing agreement with FDR for coverage of sporting events in Russia. “” covered the biggest world events in the world of judo, including the Grand Slam tournaments.
In 2023, on the Match channels! various judo competitions were covered: in the form of summaries, live broadcasts and recorded broadcasts. In addition, in cooperation with FDR, produced such important events as the Russian Judo Championship and the Russian Judo Circuit.
The events were actively covered and supported in news feeds and on the Match! group’s digital platforms. Until the end of the year, the following are planned for production and display: Russian Professional Judo Circuit, Continental Judo League, Russian Judo Championship, Russian Judo Cup.
We are happy to be involved in the biggest sporting events in the judo world. This agreement is an important step in the development of our partnership and will allow us to intensify the promotion of socially significant content to popularize sport in Russia.
— What measures will be taken under the agreement? What is planned as part of the implementation of the Media House project?
– The partnership will facilitate the launch of the unique multimedia project “Media House” on the basis of the “Academy of Martial Arts” in the federal territory “Sirius”. As part of the project, we will not only be able to talk about the activities of FDR, but also cover the events of the Heavenly Grace Academy of Rhythmic Gymnastics. The expansion of our cooperation will be an opportunity to talk about training camps and tournaments, create content for social networks, organize sports festivals and other events. A number of important sports projects will receive additional coverage on the digital platforms of Gazprom-Media Holding: on the national video host RUTUBE and on the vertical video application Yappy.
Also, an important component of the Media House project will be building relationships with our Belarusian colleagues.
“Why was the federal territory of Sirius chosen as the place to sign the agreement?”
– The conclusion of the agreement marks, among other things, the full launch of the Martial Arts Academy. Today, the “Triumph Energy” International Children’s Judo League Superfinal is taking place here, and it is the first official competition in the new sports complex. I take this opportunity to wish good luck to all the participants.
The Martial Arts Academy was built as part of the Gazprom for Children project. Special FDR projects, which have already begun to be implemented in Sirius, make it possible to attract more Russians, children and their parents to play sports,” Zharov said.
Source : MatchTV
I am Ashley Ortiz and I am a professional journalist working for Athletistic. My specialty is in sports journalism, particularly boxing. I have written articles for some of the most renowned publications on the subject, and my work has been featured across both print and digital media platforms.
