“Federations and leagues need to sell sports mixed with entertainment, then bookmakers will give more money” – Gadzhiev

President of the AMC Fight Nights promotional company Kamil Gadjiev on the air of the show “Tous pour le Match!” on he explained how sports federations and leagues can attract more sponsorship fees from betting companies.

On October 2 and 3, the forum “Games of chance: contributions to sport” will take place in Moscow. The channel acts as media partner of the event.

— Nowadays, there are many stereotypes associated with the bookmaker world. Some think they pulled out bags of money and started handing them out to athletes left and right. Some, on the contrary, believe that they give nothing. The truth lies somewhere in between. Bookmakers are really ready, but we don’t need to sell sports in its pure form, but sports mixed with entertainment and some superheroes, then they will look at us carefully and give us money . This is the basis,” Gadjiev said on the air of the show “Everyone for the match!” on .

In June, it became known that the Unified Gambling Regulator transferred 13.8 billion rubles to sports federations and professional sports leagues in 2022. In the first half of 2023, the amount of contributions exceeded 8 billion.

Source : MatchTV

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