Content creators, streamers, and social media influencers are documenting matches across Mexico, the United States, and Canada during the 2026 FIFA World Cup.
While major sporting tournaments traditionally feature crowd appearances from figures such as Shakira, David Beckham, and Ryan Reynolds, online personalities are now capturing fixture experiences for global digital audiences. Attendees have reported participating to show national pride, film matchday content, and experience stadium atmospheres across host venues.
England's opening fixture against Croatia attracted several United Kingdom creators, alongside crowds at matches including Mexico against South Africa and the United States against Paraguay.
UK Creators Document England Opening Fixture
Manchester United supporter Morgan Burtwistle, known online as Angry Ginge, attended England's opening match against Croatia. Burtwistle built an online audience through football streams, match reactions, and creator collaborations, and previously won the television show I'm A Celebrity.
Ethan Payne, known online as Behzinga, also attended England's opening game alongside other United Kingdom video producers. A founding member of the Sidemen, Payne has accumulated 4 million Instagram followers while publishing YouTube content, hosting podcasts, organizing charity events, and documenting his fitness journey.
Callum Airey, known as Calfreezy, attended the England match after expanding his channel from FIFA gaming videos into travel series, football challenges, and sporting event coverage. Airey is a long-time collaborator of the Sidemen and holds 1.6 million Instagram followers.
Lewis Bowden attended the England fixture while producing fan interviews and match coverage designed to bring supporters closer to the game. Bowden also competes in influencer boxing under the Misfits Boxing banner, where he defeated George Stokey by unanimous decision on the undercard of Misfits X Series 018 in Newcastle to hold an undefeated 1-0 record.
Josh Larkin, known online as Burnt Chip, attended England's opening match. A lifelong Leyton Orient supporter, Larkin has produced football videos for over a decade after entering digital media during the early FIFA YouTube boom.
Cameron Corp, operating under the channel name Power & Precision, attended the England match to create fan-focused commentary and stadium reaction videos. Corp was also present at Brazil's 1-1 draw against Morocco.
Music Artists Attend Mexico Match
California-born performer Becky G watched Mexico play South Africa as part of the stadium crowd. The Latin music artist achieved international chart success with singles including Mayores and Sin Pijama.
South African singer Tyla attended the Mexico against South Africa match alongside Becky G. The Grammy-winning artist earned global prominence following the release of her single Water.
Live Streamers and Video Producers
American streamer Darren Watkins Jr, known online as IShowSpeed, has attended multiple tournament games. Watkins, who gained fame through live gaming broadcasts, met retired Brazilian footballer Ronaldo during Brazil's opening match against Morocco.
Watkins is broadcasting live watch-along streams on YouTube alongside FoxOne throughout the tournament, featuring real-time match reactions and fan discussions.
Bolton Wanderers supporter Theo Ogden, known as Thogden, documented Mexico's opening fixture and England's first group-stage match. Ogden produces travelling matchday vlogs and international tournament coverage, during which stadium supporters waved at his camera, made gestures, and playfully interrupted his recordings.
Sidemen founding member Harry Lewis, known online as W2S, attended multiple matches. Lewis initially built a global audience through FIFA gaming and comedy videos before producing large-scale online entertainment projects.
Content creator AB attended multiple fixtures to produce football culture and fan interaction videos. AB has gathered 488,000 subscribers on YouTube while publishing content across TikTok and other social media platforms.
YouTube creator Theo Baker attended multiple tournament games, having established his channel over ten years ago. Baker produces football challenges, player interviews, and stadium tours, working with professional clubs and major brands while maintaining 567,000 Instagram followers.
Creator Groups and Podcast Hosts
Football creator Chazza attended England's fixture against Croatia. He is a core member of creator group The Bov Boys, which releases weekly videos every Friday, and maintains 232,000 Instagram followers.
Content creator Reeve attended the England against Croatia match, producing commentary at the intersection of football and gaming. Reeve co-hosts the Pitch Side and Back Side podcasts and produces Teed Off Golf, a weekly comedy golf series released every Thursday.
Ryan McCaul, known online as Heinz Baines, covered multiple tournament fixtures by recording pre-match stadium atmospheres. McCaul streams daily on Twitch, holds 243,000 Instagram followers, and was pictured at the event alongside Morgan Burtwistle.
Broadcasters and Commercial Partners
Content creator Jolie Sharpe attended multiple World Cup fixtures while working alongside tournament sponsors Sure and Adidas. Sharpe gained public attention following a viral interview with Daily Mail Sport at Euro 2024 and subsequently collaborated with DAZN on boxing broadcasts.
Social media creator Makai Fray attended Mexico's opening match against South Africa as part of his coverage of multiple tournament games. Fray produces comedy skits, holds 1.2 million TikTok followers and 644,000 Instagram followers, and frequently features hairstylist India Renee in his videos.
American broadcaster Emily Austin covered multiple games, including France against Senegal and Mexico against South Africa. Austin, who has 2.6 million Instagram followers across boxing, basketball, and football reporting, is covering the tournament for DAZN Football.
