Sir Lewis starts collaboration with Takashi Murakami

Lewis Hamilton begins collaborating with Takashi Murakami, a world-renowned Japanese artist, sculptor and designer. More precisely, Murakami has announced a collaboration with the brand +44, owned by the seven-time world champion, which will result in a fashion collection.

“With my +44 brand, I wanted to create bold, daring and innovative collections that allow people to feel as much of themselves as possible,” Lewis said in the online edition of Highsnobiety. “I think Murakami is best suited for this as he has been consistently at the forefront of artists promoting street culture for decades. His unique style is instantly recognizable.”

The collection is based on a conceptual work by Murakami called “Psychedelic Speed ​​Demon” by the author. It has not yet been fully presented, but it can be assumed that its presentation will take place in Suzuka during the Japanese Grand Prix, since a mysterious message appeared on the pages of the brand +44 on social networks, which consists only of geographical coordinates .

At point 34°50′35″N 136°32′26″E is the classic Japanese autodrome. The collection would also include t-shirts, hoodies and jackets embellished with racing-inspired Murakami applications.

“Lewis is known as the creative and inspirational force behind all the projects he is involved in, and his new +44 creative lab is no exception,” said the Japanese artist. “We worked together to ensure that each piece reflects our shared passion for the unique, the psychedelic – that which makes each of us different.

Those who know Lewis can look forward to our partnership as a kind of reflection of his incomparable talent.”

Prices for the new collection have not yet been announced, but it can be assumed that wearing Hamilton and Murakami T-shirts will not be affordable for everyone.