Now Formula 1 races in the US are shown by ESPN, but with an increase in the number of American stages, interest is also growing. Liberty Media president Greg Maffei said a new contract is already underway and will be more expensive.
Greg Maffei: “We are showing races on ESPN this year and we are looking for a broadcast partner for next season – and we feel a lot of interest.
ESPN has been a great partner to Formula 1. It’s a good deal for them – our popularity has grown, so they made good money. We hope to find a great partner, be it ESPN or anyone else, who will bring us more money than the current contract while remaining profitable for the broadcaster.
Last year’s race in Austin was the largest in Formula 1 history in terms of crowd size, which has grown about five times what it was five years ago. Tickets to the Miami stage, which will be held May 6-8, sold out in 36 hours. Now there is speculation about tickets on the secondary market, which they sell for a big profit. The demand is really big.”
Source: F1 News
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