The American company New Era, which specializes in the production of caps, other headgear and clothing accessories, has become an official partner of Red Bull Racing.
As part of the partnership, riders and team personnel will be able to wear New Era products in 2023 and team fans will be able to purchase branded caps and other accessories in Red Bull colors from the official Red Bull Racing and New Era stores.
Christian Horner, Team leader: “The New Era brand is iconic. He came from the world of sports and fashion and became part of the world culture. Through the collaboration with the company, Formula 1 and Red Bull Racing can reach a wider audience with the new collection and headgear line.
The new collection will feature the familiar colors of Red Bull Racing, but will also include some special caps as the season progresses. The partnership gives us the opportunity to engage with fans on a new level, and we are excited to be setting new standards with the New Era brand, which is synonymous with innovation and fashion.”
Source: F1 News
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