Red Bull Racing has announced that Rokt has become an official partner of the team and the two organizations will work together to promote various initiatives that promote diversity in Formula 1 and beyond.
Rokt is a New York-based company with operations in 14 countries across North America, Europe and Asia Pacific, specializing in e-commerce technology.
One of the elements of the partnership will be a program to attract women to the Red Bull Racing Esports team, performing in virtual races.
Christian Horner, Head and CEO of Red Bull Racing: “We are delighted that Rokt is joining us as a team partner. We look forward to working together to attract a variety of professionals to our sport and the world of virtual racing.
At Rokt, we are committed to expanding diversity and giving women equal rights, both within the company and in society as a whole. As part of our partnership, we will work together to include esports drivers in our virtual race program.”
Rokt logos will appear on Red Bull Racing cars, driver uniforms and Red Bull Racing Esports team uniforms.
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
