Max Verstappen has become an official brand ambassador for Heineken 0.0 and will join the global campaign for responsible consumption of alcoholic beverages. Dutch brewers are also going to attract the attention of fans of the younger generation with the new game initiative Player 0.0.
Heineken also announced a partnership with the Red Bull Racing team.
Max Verstappen: “Being from the Netherlands myself, I have a special bond with the collaboration with the well-known Dutch brand Heineken. People who know me well know that I am characterized by a determined attitude and as a racer I do not allow myself the right to make mistakes. That’s why I’m excited to join the When You Drive, Never Drink campaign to help promote responsible drinking.
As an avid gamer and passionate esports racer, I am also thrilled to be a part of the new Player 0.0 gaming initiative.”
Christian HornerTeam Principal, Red Bull Racing: “A great team needs great partners to help them grow and move forward, so we are delighted to have Heineken as our newest partner with their non-alcoholic Heineken® 0.0 brand.
This collaboration will take us to the next level. We are ready to partner with this company and see what exciting new opportunities open up for our fans next season.”
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
