Video: Alfa Romeo kicks off the new season with a new campaign

In anticipation of the start of the season, the Alfa Romeo team offers to watch a short video that begins something like a documentary series called Get Closer (it can be translated as “get closer” or “get to know each other better”) .

Apparently, video footage will be filmed in large quantities during this year’s championship, after which fans will be able to experience the daily racing life of the Swiss team.

GetCloser is also a hashtag on all Alfa Romeo/Sauber social media channels. As the team writes: “This is not a slogan and not just words: it is a kind of philosophy that allows fans and our partners to get closer to the team, because all these people play a role in achieving success.”

The video posted today is a trailer for the entire campaign that will run under this hashtag. Until now, everyone who appears on screen speaks with well-known slogans such as “Formula 1 is a team sport in which nothing can be achieved without the purposeful and well-coordinated work of all people …” But it was well shot, the shots are beautiful, the new car too, and here it can be good to take dynamics into account in all shortenings.

Most likely, the next series will have more meaning, because there will be a lot of information throughout the season that deserves separate stories. Especially if the team is going to show good results, like at the beginning of last season.

Source: F1 News

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