Originally known as Toro Rosso and changing its name to AlphaTauri in 2020, the team has always been a second-rate project for Red Bull.
It has always been positioned as the entry level in Formula 1 for promising racers: driving cars built in Faenza, they had to gain experience, show their talents, get some results, then the best got the chance to go to Red Bull Racing.
For example, it went with Daniel Riccardo, with Daniil Kvyat, and Max Verstappen, a two-time world champion, also went through the Toro Rosso school.
This sign was changed to AlphaTauri when Red Bull decided to promote their sportswear brand through Formula 1. Under this name, the team achieved the most notable successes in recent years: in 2020 and 2021. Pierre Gasly climbed the podium twice and won the Grand Prix from Italy.
But now AlphaTauri is not in the best of times, and this was influenced by a number of factors. It is possible that the new management of the company will pursue a different policy after the death of Dietrich Mateschitz, co-owner of Red Bull, and Formula 1 will no longer be a priority for marketing.
However, Helmut Marko, Red Bull’s motorsport adviser, has no doubts about the team’s future prospects, but admits that it will change its name again.
“No, AlphaTauri is not for sale. While several scenarios are being considered behind the scenes, RacingNews365 quotes him. – No one is satisfied that AlphaTauri is more expensive than Red Bull Racing, and what can be done in this case?
Restructure and leave the team in Italy? Partial or full relocation to England? Or sell it completely? All these options have been analyzed by the new management of the company, because it is necessary to consider all possibilities.
But we need a second team, and everything is simple in this regard. First of all, this must succeed within the framework of the Red Bull Powertrains engine construction project. In addition, AlphaTauri employs excellent, highly qualified specialists. We do have to prove with deed that the situation is under control.
A possible name change is also being considered. It would make sense. It can be said that since AlphaTauri products are only represented in three or four of those countries where Formula 1 races take place, the importance of such branding has somewhat diminished. In addition, the company is almost sold.
Therefore, the team has a clear task: to attract more money and achieve better results.”
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
