The streaming service Paramount+ has become an official partner in Formula 1. The parties have signed a multi-year agreement whereby the service’s popular content will be broadcast on large screens in the fan entertainment areas on the Formula 1 stages.
In addition, Paramount+ ads will be placed on physical and electronic media at circuits in Miami, Montreal, Spielberg, Silverstone, Monza, Suzuka, Austin, Mexico City, Sao Paulo and Las Vegas.
Brandon SnowCommercial Director Formula 1: “This partnership demonstrates Formula 1’s commitment to finding new opportunities to promote the sport and reach new audiences.
The Paramount+ service and the content hosted on the platform are extremely popular – like Formula 1, they have seen huge audience growth in recent years. Together we are leveraging our global platforms and collective entertainment expertise to enhance the fan experience and take Formula 1 and Paramount+ to the next level.”
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
