Bruno Famin, interim head of the Alpine team, emphasizes that Renault’s strategy is to promote the brand through motorsport, including Formula 1, making it clear that they are not interested in further selling the shares of the team.
She was in a crisis situation after the dismissal of almost all top managers, so Helmut Marko, for example, categorically stated that it would be best to sell Alpine F1 to Michael Andretti.
Nothing is known about further plans to reorganize the leadership of the team, and against this background various rumors appear, for example that Mattia Binotto has been mentioned in the French press as a likely candidate for the position of head of Alpine F1. But the scenario that Marco mentioned is also possible.
In addition, at the end of June, it became known about the sale of 24% of the team’s shares to a consortium of investors, including Hollywood stars – the deal was then valued at about $ 200 million.
Michael Andretti, the owner of the American company Andretti Autosport, has long aspired to Formula 1 and an application for the organization of a new team, submitted on behalf of his Andretti Global project, is already with the FIA. At the same time, there was information about its provisional agreements with Renault/Alpine for the supply of French power plants.
But in order to comply with this application, the applicant must first of all meet very strict criteria, both in the sporting and financial field. Secondly, it is necessary that in Formula 1 they also support the idea of creating an 11th team, but so far this is far from it.
“Our project with Alpine is very attractive,” quotes Speedcafe Bruno Famen. “It is to promote and develop this brand with the support of the Alpine F1 factory team, as well as to participate in endurance races, and we are paying maximum attention to this project.
The more success we achieve in Formula 1, the better it will be for the whole brand, that’s for sure. Throughout my motorsport career, the same story has been repeated: to justify a racing program, you must explain to top management that it is an effective way to advertise your products.
In the case of Alpine, the difference is that it has been a sports brand from the very beginning, so it is all the more natural to develop it directly through motorsport, this is our strategic goal.”
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
