AlphaTauri has completed successful tests with a dynamic advertising system developed by the British company Seamless Digital, which will appear on the team’s machines next year. McLaren previously reported on the use of such display panels, and we talked about it.
Seamless Digital specializes in developing dynamic advertising systems used in professional sports; allows you to change images and other information shown on the display in real time.
Fabian VrabetzDirector of Marketing and Communications at AlphaTauri: “We are excited to work closely with Seamless Digital to integrate their dynamic advertising technology into our vehicles and share their vision for new ways to engage fans and communicate with team partners.
Thanks to Seamless Digital, great opportunities are opening up for us, and we are now looking for solutions that will allow us to use their technology with maximum efficiency. After an intensive testing program completed in 2023, our engineers were impressed that the ultra-lightweight Seamless Digital displays had no impact on vehicle aerodynamics, a key requirement to take into account in motorsport.”
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
