Bayer: Presentation of the name and logo is already in the plans

Peter Bayer, who was FIA general secretary until June last year, took up his position as CEO of AlphaTauri last summer. One of the tasks he will have to solve is reorganizing the team and preparing for further changes.

“It was easy to settle in a new place because Franz Tost opened all the doors for me and introduced me to everyone. I’m even in his office! – Bayer told Speedweek. – You can say we have a symbiosis, and I try not to get on his nerves. In addition, we have very good support from Salzburg from Oliver Mintzlaff, his team, the shareholders of Red Bull and of course we feel the support of Red Bull Racing.

A lot has been achieved in a short time, but my main focus is of course on preparing for 2024, and here I am given the freedom of action. In addition to the range of technical innovations that the team presents in Singapore, we develop the team, develop the new corporate identity, the new logo, etc.

To unite the team, and especially to reassure concerned employees, it was very important at this stage to obtain assurances from our owners that the team was not for sale. It has already been confirmed that we can hire new specialists, especially in the areas of aerodynamics, chassis efficiency and strategy.

Naturally, the team will receive additional investments. We want to supplement the budget in three ways: through Red Bull, which owns the team, through prize money if we manage to climb to higher positions in the constructors’ championship, and of course through new sponsors.”

When asked what the team will be called from next year, Bayer answered evasively: “For now I can only say one thing: the presentation of the new name and logo is already planned. It should be clear: AlphaTauri will continue to exist as a sportswear brand, but whether it will be involved in Formula 1 in the future has not yet been determined.

Regarding the rumors that the Hugo Boss brand will become the title sponsor of the team, we are in negotiations, but not only we and Aston Martin are knocking on the door of this company, but also others. We are optimistic: new partners should appear, but for now we try to be cautious with our predictions.”

Of course, Bayer also said a few words about the composition of the team: “Liam has done an excellent job in Singapore, he works well with the engineers. But according to the plans he should finish the season in the Japanese Super Formula, in this championship he is now in 2nd place in the individual competition. We hope that Daniel Ricciardo will have recovered from his injury by early October and will be ready to return to the wheel in Qatar, and at the latest in Austin.

We already have a clear idea of ​​what the team composition should be in 2024, and a decision will be made in the near future.”

Source: F1 News

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