When Liberty Media took on the Las Vegas Grand Prix project and began investing hundreds of millions of dollars in it, it immediately became clear that the new American phase of the World Championship would be no ordinary Formula 1 race.
However, this should not be surprising, since Las Vegas is no ordinary city. Anyone who somehow analyzes the preparation process for the 21st stage of the 2023 World Championship will immediately notice that literally everything is impressive – from the size of the pit complex to the exorbitant prices for tickets not only for the Paddock Club and other guest areas , but even to the stands.
Not only the activities of the race organizers are distinguished by their size and scope, but also the preparations of the Formula 1 teams, for many of whom the race weekend in Las Vegas will also be a very important event, and not necessarily in a sporting context . feeling.
“The race in Las Vegas requires a huge amount of effort from our department,” said Victoria Johnson, marketing director of the Mercedes team. “We are preparing the most comprehensive program we have ever undertaken.
Logistically, we have to overcome very serious difficulties, because over the weekend we will receive 3,500 guests, and all this will be handled by a team of 200 people. At races like Miami and Vegas, the planning process alone takes a full year, but these Grands Prix provide us with new marketing opportunities and allow us to connect with new audiences.
Both races required huge investments from the team. In the US we have many suppliers who have proven to be reliable partners, and in Las Vegas we use their services. We have also created our own logistics hub in America, where our equipment is located, which allows us to significantly reduce transport costs.
As this race attracts enormous attention from the press and fans, we have decided to develop a new ‘club’ concept: in Las Vegas we will have our own guest area, separated from the Formula 1 paddock, giving the team complete control over everything can keep. that happens there and organizes the entire program and manages all processes.
This concept is not directly related to the brand under which our team competes or to the Formula 1 brand: we have chosen the location of the race as a sign and everything that will happen in the Vegas Club will be associated exclusively with music and other entertainment . .
Our guest area will be decorated very luxuriously, in a typical Las Vegas style, and there we will put on a show of a very high standard. That required very serious and thorough preparation, but we are now still working on the finishing touches.”
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
