The AlphaTauri team announced the signing of a long-term contract with the Neft Vodka brand, and already during the Las Vegas Grand Prix the logos will appear on the cars of Daniel Ricciardo and Yuki Tsunoda.
Although this is an Austrian brand, its roots are Russian, and as is clear from the team’s press release, the calculation is based on the fact that the collaboration with AlphaTauri will make it more recognizable on a global scale. Products manufactured under this brand at a factory in Austria by Destillerie Freihof belong to the “ultra-premium” category, and this makes it conditionally comparable to Formula 1.
Fabian VrabetzDirector of Marketing and Communications at AlphaTauri: “Scuderia AlphaTauri is delighted to welcome this ambitious ultra-premium brand to our growing partnership at a time when Formula 1 is undergoing incredibly exciting changes.”
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
