After fulfilling its obligations to previous title sponsor Alfa Romeo on the first day of the new year, Sauber confirmed the team’s new name.
The exclusive title partner for the 2024 and 2025 seasons is Stake, a renowned gambling, entertainment and lifestyle brand. The team will be called Stake F1 Team.
In addition, Stake will take over the team’s social media management under the name @stakef1team, reflecting the team’s new branding.
Alessandro Aluni Braviteam spokesperson: “Last season marked the start of Stake’s journey in Formula 1, and the brand’s new role as title partner is the next step on this path.
“Stake has not only successfully leveraged Formula 1’s growing fan base to strengthen its own community, but has also introduced the sport to a whole new audience, which will benefit not only our team, but the rest of Formula 1.”
Edward Craven, co-founder of Stake: “We are excited to bring a vibrant new identity to the team by starting the Formula 1 season with the bold name Stake F1 Team. A passion for speed, innovation and pushing boundaries provides an ideal opportunity to take the team to unprecedented heights in 2024 and beyond.
We have an exciting adventure ahead with some fantastic events planned over the coming years, so get ready and stay tuned as the Stake F1 team accelerates towards an exciting future!”
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
