The court in Turin defended Jacqui Ickx, a former Formula 1 driver who once drove for Ferrari, and banned the Italian company DR Automobiles SRL from selling cars under the Ickx brand. According to Gazzetta dello Sport, all units of this model must be recalled from the market.
This Italian company sells Chinese-made cars, but rebrands them; in particular, the Beijing BJ40 SUV, produced by BAIC, has been sold in Italy since last year under the name Ickx K2.
In the summer of 2023, Jacqui Ickx, outraged by this fact, filed a protest through the Belgian law firm Bacciardi Partners; the proceedings took place in the autumn, after which the Turin court announced a preliminary decision and sided with the two-time deputy lawyer. world champion.
DR Automobiles disagreed, hearings continued for several months and as a result the Chinese car dealers’ appeal was rejected. This essentially means that the company cannot use the Ickx brand and must remove SUVs illegally named after the famous Belgian racer from all its dealerships by March 23.
In addition, the court ruled that if DR Automobiles violates the ban, it must pay the 79-year-old motorsport veteran 50,000 euros for every car sold under this brand after March 23. She must also pay all legal fees and place an advertisement on her website explaining the essence of this unpleasant story.
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
