Adidas will sponsor Mercedes in 2025

The German company Adidas, the largest European manufacturer of sportswear and equipment, will become a sponsor of the Mercedes team from next year. According to the Daily Mail, all fundamental agreements have already been made and Adidas will receive the status of official supplier and partner of the team, which will provide the Mercedes F1 souvenirs.

The world-famous German brand will replace the team’s current partners, Puma and Tommi Hilfiger, which is good news for other potential sponsors and partners, as the arrival of Adidas indicates that Mercedes will continue to have commercial appeal even after the departure of Lewis Hamilton retain. The seven-time world champion will drive for Ferrari from next year.

According to experts, the contract with Adidas will earn Mercedes much more than 6 million pounds sterling annually – this is the estimated amount of sponsorship payments from Hilfiger and Puma. For the Bavarian company, the deal is also very important, because just a few weeks ago it became known that Adidas had lost the rights to sponsor the German national football team, although it had been working with them for decades. However, from 2027, Nike will become the national team’s new supplier.

Mercedes refused to comment on the signing of the contract with Adidas, but it is quite possible to assume that the financial support of such a large company will simplify negotiations with drivers of any level, up to Max Verstappen , because after Hamilton’s departure a very interesting vacancy arises in the team.

But Mercedes will deal with all this a little later, but for now the team’s first priority is to address the shortcomings of the W15 car, which, despite optimistic expectations, does not live up to them, so George Russell and his partner are not. still able to qualify for places on the podium, and no longer talking about victories.