In Melbourne they want to turn the Grand Prix into a real holiday

This week the World Cup calendar for 2025 was announced, which, as in the past, starts with the Australian Grand Prix, but in 2020 this tradition was interrupted due to the pandemic.

Melbourne is very happy that their Formula 1 race will open the season again and they promise to make it an even more exciting event.

“We are proud that the 2025 Formula 1 season will start in Melbourne,” said Steve Dimopoulos, Minister of Tourism, Sport and Events of the Australian state of Victoria. – This year’s Australian Grand Prix was astonishingly large, attracting more than 452,000 spectators and giving new impetus to the development of local business.

Melbourne is the sporting capital; It is the unique character of this city that makes our race unlike any other event on the calendar, and we look forward to welcoming visitors from across Australia and around the world next March.”

“Following the resounding success of this year’s Australian Grand Prix, we are already preparing for 2025 and assessing our options for further development and considering how we can improve the public experience at our race,” said Travis Auld, CEO of the Australian Grand Prix. . “The fans are excited to get the season off to a good start in Melbourne, we know that, and Lewis Hamilton’s debut race for Ferrari will make it even more anticipated.”

The popularity of Formula 1 and the National Grand Prix in Australia is so high that revenues from ticket sales have almost reached their maximum, and only on Thursday, before the start of the weekend’s main events, will it be possible to attract additional audiences to draw, but for this you have to find some new ways.

“We have an opportunity to make our race one of the premier events in the country,” said Travis Auld. – This can be achieved in several ways. One of these has to do with the fact that we must try to keep attendance at a high level, but at the same time make the weekend program even more interesting.

There are two Australian drivers in Formula 1, as well as a reserve driver (Jack Douhan), and 10% of Grand Prix entries is a more than respectable share. Although we currently have the wind in our sails, this will not always be the case. That’s why we need to deliver the Grand Prix in this way and give fans an experience so immersive that it has a reputation as a race not to be missed. And we have to do this now.

Without an extensive entertainment program it is impossible to make a sporting event economically successful. At the same time, the sporting side is mainly handled by other people and we have no influence on what happens on the track. That’s why we need to make sure that all events that take place off the track are above all entertaining. This must be a holiday you don’t want to miss.”

Source: F1 News

Related articles

Comments

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share article

Latest articles

Newsletter

Subscribe to stay updated.