Sauber continues to strengthen its structure in preparation for Audi’s Formula 1 debut in 2026. Today the appointment of Stefano Battiston as commercial director was announced. He began his duties on June 1.
Battiston will be responsible for all commercial projects for Sauber and Audi in Formula 1, including marketing, brand image, content creation, partnerships, business development, guest relations and merchandise sales.
Andreas SeidlCEO of Sauber Group: “Stefano’s appointment is another important step towards becoming an Audi factory team in 2026. We continue to build a strong foundation to ensure that we also emerge stronger than our competitors from a commercial perspective.
I have been working with Stefano since I joined the Sauber Group. We have ambitious goals, and Stefano’s appointment to this position brings us one step closer to achieving them. The race takes place not only on the track, but also off it. We want to win both.”
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
