Formula 1 and the Danish LEGO Group have announced the start of an official long-term partnership, which will begin in 2025 and will see the release of a new series of iconic building sets dedicated to the World Championship and its participants.
The new partnership will also be reflected on LEGO’s digital platforms, and the company will have the opportunity to be actively present in the circuits’ fan zones throughout the season. More detailed information on what forms the collaboration between the two brands will take, including the premiere dates of future new products, will be released later.
Emily PreiserFormula 1 Chief Commercial Officer: “LEGO sets ignite the spark of creativity and interest for millions of children and adults around the world. Our partnership will give fans the chance to recreate the world of Formula 1 with small bricks, allowing them to gain a deeper understanding of the mechanical complexities and technologies of our sport through play.”
We look forward to bringing the drama and excitement of Formula 1 to passionate LEGO fans and offering fans another way to enjoy our championship with friends and family.”
Source: F1 News
I am Christopher Clyde, an experienced journalist and content writer with a passion for sports. I have been writing about Formula 1 news for the past five years and am currently employed as an author at athletistic.com, one of the top sports websites in the US.
