Milan Fashion Week ended Sunday in Italy, where the respective division of Ferrari presented a new clothing collection aimed at spring and summer 2023.
Maranello decided to develop this direction more than a year ago and commissioned Rocco Iannone, who previously worked in the Armani fashion house, to lead it. If Ferrari sports cars are available to the few, then clothing with the legendary prancing stallion logo is still designed for a wider audience, although you can’t call them cheap.
Visiting the recent Italian Grand Prix, Iannone saw how many fans bought Ferrari-branded items, made in yellow and black, released especially for the Monza race, and was pleased with the result of his work.
“Since the fans exist, we want to give them our wardrobe – I’m interested in this kind of interaction with them,” said the creative director of the Ferrari brand. “Our goal is to accurately convey what we call the soul of Ferrari through this diverse collection.”
On Sunday, Carlos Sainz was spotted at the runway show, also wearing a signature item from the new collection, although of course he preferred to look more modest than the models pacing the stage.
Source: F1 News
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