“We will not leave the IIHF with a 3×3 game”
– 3×3 hockey is like a different sport. Is there a chance that Russia itself will create an international federation and promote this game?
– 3×3 Hockey is a discipline that belongs to the Russian Ice Hockey Federation. And in the international sense, the IIHF is above all. In other words, any national league is required to obtain a license from the FHR. The same is happening now with the KHL.
– And I would like to see the headquarters in Moscow.
But we do everything right. Because we want to win Olympic gold in 3×3 hockey in 2030. God forbid everything will work out and the IOC will approve everything. And we will prepare for this discipline.
– If the 3×3 game starts to progress rapidly, are there fears that it will supplant big hockey? Agree that 3×3 hockey is more dynamic.
This game is close to basketball. It’s entertainment. And competition is the engine of progress. So you yourself suggested that I also promote floorball. That’s when they run across the court in sneakers with plastic clubs and hit a plastic ball. So let’s play it! It’s all about hockey. And the more, the better.
We need as many children as possible to play hockey in principle. And it is important that television ratings explode. And for that you need to create a 3×3 league. And we want to get 50 million views. That’s when we go to a whole new level. And then we will develop 5×5 hockey in a completely different way.
We will build even more ice rinks. Next to a large ice rink, you can put a small 20 by 40 m for a 3×3 game. It’s easy to fantasize and grow thanks to our sponsors. helps us very seriously. Thanks to the journalists, you are part of our team. And we are working around the clock on this tournament. Our games start at 10am and last until 2am. That’s 64 games in three days.
“Our TV image will be better than the NHL”
– Is it important that Alexander Radulov returns to the KHL at such a time? He will give our league a grade.
“It’s very important that there are such players. But it’s also very important that the television product is of a high standard. We talked about it when the KHL was created, when we discussed it with Alexander Medvedev At that time, the most important approach was to make sure that our television image was at the level of the NHL.That’s where we have to come from.
Watch 3×3 hockey. Why is it comparable to the image of the NHL? Because it’s an investment. When we learn to seriously invest in a television product and we will have an image of Nizhny Novgorod as of St. Petersburg, then we will have a completely different popularization of hockey.
Here is my son watching a cut of the best moments from NHL games. This photo captivates him. A little kid, and hockey there is like a cartoon. But the image of Nizhny Novgorod does not catch on.
Thus, 3×3 hockey attracts attention. And we’re showing that in Russia we can make an NHL-level product. Yes, we know how they work, what is the profitability per capita. But we don’t need to copy them. We want to make our product much better. And I think we’re getting there.
In our time, it is very important to give people bread and a show. Now we organize the show as much as possible so that hockey lives and that everyone watches it and that there are as many fans as possible. Let’s see after the tournament what kind of audience 3×3 hockey, which aired on , gathered. I think we will have very good numbers.
“I myself will not play for the SKA”
Roman Rotenberg also spoke to journalists during the press approach.
“Our television production is at the highest level,” Rotenberg said. – It can be compared to the Gagarin Cup final and even the Stanley Cup final. We have microphones embedded in the ice, drones fly over the site and we use virtual reality. We want to show that hockey can be different.
In 3×3 hockey, it is impossible to play a bribe. That tactic just won’t work here. Therefore, this hockey is very interesting for the public.
We open new horizons. We go beyond the hockey community. We want to reach the level of popularity of any program on DTT. And there are various programs that earn high ratings. For example, “Dom-2”. We can ensure that hockey is ranked at the level of “House-2”. Having not a million, but 50 million views.
– For this you need your own Olga Buzova – for Alexander Ovechkin to play in this tournament.
– For this, it is necessary that not only hockey journalists follow hockey, but in general everyone. Therefore, we started this tournament on Russia Day, and each team symbolizes its city – Moscow, St. Petersburg, Kazan, Chelyabinsk …
We need new blood to talk about hockey again and the little boys would admire our picture of the 3×3 tournament with admiration. I’m sure they’ll enjoy this tournament more than the NHL highlights.
At the same time, I understand that we have a lot of work ahead of us. We have set ourselves an ambitious goal of launching a new 3×3 league in a month, where hockey will be played 24 hours a day. We involve even more guys in our game, we get them off the streets. We feel socially responsible. It is also a charity event – we will invest the profits of the tournament in the construction of ice rinks and the establishment of schools for children.
– You yourself play for the St. Petersburg team.
– And the last official game I played in the late 90s. And now let’s go back to that time. It’s an indescribable feeling. It inspires when you play with young people. But at the same time, I have to work defensively and catch the puck myself. It’s part of hockey. If you yourself do not lead by example, what do you ask young people?
– When Vyacheslav Fetisov was president of CSKA, he declared himself for an official match. Does SKA Vice President Roman Rotenberg want to declare player Roman Rotenberg in the squad for the KHL game?
– I’m sure SKA players are much stronger than me as a hockey player.
Well, at least once.
– We are not looking to reach exponential records. And for this 3×3 tournament we have been preparing seriously for two months, getting in shape.
– Olympic silver medalist, Spartak defender Alexander Nikishin plays here for the Saint Petersburg team. Any clue that he will go to the SKA?
I wouldn’t look for tips here. We form a team, like in street basketball. The boys come to the yard, assemble a team – who plays with whom. Here is the same situation.
In general, I went to basketball when Zenit met CSKA in the final. And I realized that hockey needed momentum. You can also modify the rules. For example, do 30 seconds for possession of the puck. Because when you play with the masters they can score a goal and then the three periods just own the puck and don’t give it to the opponent.
All nuances should therefore be considered and discussed. But 3×3 hockey is closer to basketball. Start-stop, no chimes, sunsets, recoils. There are no power moves.
We need kids not sitting on iPads and iPhones, watching American movies and blogging. We don’t need American bloggers anymore. There is 3×3 hockey, there are a lot of bloggers around who participate in our project. And we expect 50 million views. Yes, we have high standards.
Source : MatchTV
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
