The head coach S.K.A. Romain Rotenberg said that it is necessary for everyone to overcome difficulties together, and also noted that a plan has been jointly developed by the Ministry of Sports of the Russian Federation to attract new fans.
On Thursday, the Saint Petersburg International Economic Forum (SPIEF) is hosting a session organized by the sports platform of the Roscongress Foundation and and devoted to sports competitions as products.
– We must all overcome difficulties together, accept challenges. With the Ministry of Sports, we have thought about how to attract new supporters, to work as much as possible under current conditions. Introduction of the discipline three by three. We see numbers, media coverage that can be compared to eSports. Numbers are unique. We need to work harder to get as many kids and fans involved in hockey as possible.
Our project “Russia-25”. Our task was to prepare the team for the tour as soon as possible and to win it. Competition is the engine of progress. Media coverage of all games is high, all games are sold out. 12 million watched our games on television, another 8 million watched three-on-three hockey games. Total of 20 million viewers. We saw the effect of such games, everyone started talking about the Russian team. The ratings exceeded World Cup ratings, Rotenberg said during the session “Sport in the New Reality: From Competition to Product.”
Gazprom-Media Holding is the general media partner of SPIEF-2023.
Source : MatchTV
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