As part of the agreement with the KHL, Tinkoff will become the first-ever General Partner and Official Bank of the Kontinental Hockey League.
Also, Tinkoff, for his part, is launching a large-scale initiative to support the Adapted Hockey Federation, which makes this sport accessible to children and young people with disabilities.
General partnership between Tinkoff and the KHL
As part of its partnership with the league, Tinkoff will support KHL initiatives to develop and promote hockey in Russia, as well as conduct large-scale joint marketing activities and special projects across the country.
Tinkoff uses various resources in its ecosystem for educational sports projects, selling tickets on special terms, attracting new fans to arenas, collaborating with ambassadors, and more.
Partnership activities include:
Sports Marketing Campaigns. Promoting hockey as a popular family pastime in all regions of the country through joint special media projects, activities with well-known Tinkoff ambassadors, offline promotions and much more.
New match ticket sales channels. Special offers and ticket sales for new and existing customers on special terms with increased cashback in the Tinkoff super app.
Co-branded cards for Black, Junior customers. In the near future, Tinkoff plans to launch new unique card designs for its customers as part of the partnership with the KHL. Especially for cards, a partnership with famous contemporary Russian artists is planned, which will be officially announced later.
Exclusive product collections with Tinkoff Shop and Outlaw clothing brand. As part of the partnership, it is planned to launch limited merchandise collections in cooperation with independent clothing brand Outlaw and an expanded sports collection, which will be available to everyone for purchase in the Tinkoff store.
Activities to promote children’s sport to Tinkoff Junior customers. To popularize hockey among young customers, Tinkoff provides various educational activities, online and offline, special affiliate programs with the Junior card and much more.
Tinkoff’s initiative to support the Adapted Hockey Federation
Developing a society for all is an important priority of Tinkoff’s social strategy. That is why, within the framework of support for hockey in Russia, Tinkoff is launching a program to support the non-profit organization Adaptive Hockey Federation, which develops adaptive types of hockey in Russia and strengthens their role in social rehabilitation children and adults.
Adapted hockey is an important part of building a barrier-free society through sport. It stimulates the development of an accessible environment, creates a sense of belonging, discipline and mutual respect between players and supporters.
So, with the support of Tinkoff, the School of Adaptive Hockey program will be implemented, which helps to train and educate specialists to work with children throughout Russia. For example, under this program, with the support of Tinkoff, train-the-trainer programs will be organized across the country; webinars and crash courses for team leaders; online training for volunteers and specialists working with people with disabilities on the ice, as well as face-to-face training for hockey referees, which will improve the quality of matches between adapted hockey teams and increase the professional level of referees. Thanks to this work in different cities of Russia, even more children with disabilities will be able to play hockey under the competent guidance of experienced coaches.
Legendary Moments in KHL History – For Kids
As part of his support for the development of Russian hockey, Tinkoff has prepared a video with nostalgic flashbacks of legendary moments in KHL history, which can be viewed on the official website. League YouTube Channel .
Stanislav Bliznyuk, Chairman of the Board of Tinkoff:
“Support for Russian sports has been one of Tinkoff’s important areas of activity for several years. And hockey, national treasure and pride of our country, is a sport that is particularly close to our hearts. There are many hockey players and fans of this sport among our employees and customers, which is why we are particularly pleased to become the first bank – the general partner in the history of the Kontinental Hockey League.
This cooperation will provide our customers with additional privileges and opportunities: cashback tickets, special offers, uniquely designed cards, cool merchandise collections, participation in educational sports initiatives for children and adults, and much more. Moreover.
In addition, we are very interested in supporting Russian children’s sports throughout Russia and that is why we have planned many social programs for the partnership period. The first step on this path for us is to support the educational program of the Adapted Hockey Federation, which helps make this sport accessible to children with disabilities.
We are sure that together with the KHL we will realize many interesting projects to support Russian hockey and, most importantly, we will attract new fans to arenas from all regions of our country.
Alexei Morozov President of the Continental Hockey League:
“Tinkoff, one of the leaders of the Russian financial market, a popular and innovative bank, has become the sponsor of three leagues at once: Continental, Youth and Women. Together, we will implement projects aimed at popularizing hockey across the country. We want our wonderful game to be a part of as many people’s lives as possible.
Tinkoff pays particular attention to supporting children’s sports, which coincides with the Kontinental Hockey League’s strategic vision: to engage the younger generation in sports, hockey and a healthy lifestyle.
The projects that will be implemented by the KHL together with Tinkoff in the next two seasons will benefit Russian hockey, and our cooperation will be productive for all parties. Welcome to the KHL partner family!
Anastasia Baradacheva, President of the Adapted Hockey Federation:
“A hockey team is more than a sport. It is an important platform for social interaction, personal growth and development of communication skills for children and adults. This is doubly relevant for children with disabilities, as they have the opportunity to participate in team sport and experience the full range of emotions through the excitement of competition. Hockey is not only about self-confidence and physical improvement, but also a great way to make new friends. We are very pleased that now, with the support of Tinkoff, we can train even more specialists who will competently conduct the work and help our services, and thanks to the educational events, new teams and new coaches involved will appear in the regions of Russia .”
Source : MatchTV
I’m Emma Smith, a dedicated journalist and avid storyteller. I have been writing for news websites for the past 5 years, reporting on hockey news and delivering in-depth analysis of the sport. In my current role as Author at Athletistic, I write about hockey events from around the world to keep followers up-to-date with what’s happening in the sport.
