Cooperation also includes joint media marketing projects aimed at popularizing hockey among a wide audience.
Ukrainian iGaming company FAVBET and the Ice Hockey Federation signed a sponsorship agreement. According to the agreement, FAVBET also becomes the general partner of the Ukrainian team and the title partner of the national championship of the 23/24 season.
By joining forces, both partners strive to make a significant contribution to the development of hockey in the country. In particular, the partnership will focus on restoring the sports infrastructure, which will allow Ukrainian hockey players to improve their level of play and compete on the international stage.
Cooperation also includes joint media marketing projects aimed at popularizing hockey among a wide audience. By actively attracting the fan community on online and offline platforms, as well as holding thematic events, FAVBET and the Ukrainian Ice Hockey Federation plan to increase interaction with sports fans and make hockey more accessible to the Ukrainian audience.
“We are proud to be able to take part in the development of hockey in Ukraine. We believe that our cooperation with the Ice Hockey Federation of Ukraine will bring positive changes not only in professional sports, but will also allow even more Ukrainians to discover this fascinating sport, which today is undeservedly in the shadow of more mass disciplines.”says the Head of Sports Marketing FAVBET Denis Akimov.
Commenting on the beginning of cooperation, the President of the FHU Georgy Zubko noted:
“Teaming up with a market leader opens up new growth opportunities and stimulates new momentum. The Favbet partnership is not just a commercial agreement; it is a mutual understanding and a common vision of the importance of sports in our country. Sport is part of our identity, and with strong partners nearby, we can do even more to promote and develop it. Personally, I always believed that our paths with FAVBET would cross. I feel that this partnership has much more potential and opportunities than it might seem at first glance. Together we can reach new heights”.
The CSF partnership is another milestone in FAVBET’s systemic efforts to support Ukrainian sports during the war. Today the company supports a number of football clubs, is a partner of the FBU, sponsors talented athletes and promotes the development of children’s sports through a charitable foundation FAVBET Foundation.
Source: Sportarena
I’m Emma Smith, a dedicated journalist and avid storyteller. I have been writing for news websites for the past 5 years, reporting on hockey news and delivering in-depth analysis of the sport. In my current role as Author at Athletistic, I write about hockey events from around the world to keep followers up-to-date with what’s happening in the sport.
