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Igor Larionov will participate in PARI’s marketing activities and special projects, and will also represent the brand at sporting events and on its social networks. In collaboration with the famous athlete and coach, PARI is planning a number of promotions and competitions for hockey fans.
The start of cooperation between PARI and Igor Larionov is dedicated to a video in which the world hockey star does what he loves: watching hockey, tasting drinks and explaining why he trusts the best, including the bookmaker company BET.
Igor Larionov, world hockey legend, PARI ambassador:
“On the ice, I have always played with exceptional partners. We understood each other perfectly and complemented each other. Thanks to this interaction, we won many trophies and really enjoyed the game. I expect the same from cooperation with PARI, which I know as a good partner and a reliable bookmaker. »
Larionov is not only a respected athlete and coach; he embodies intelligence on and off the ice. This is confirmed by the nickname “Professor”, which he received for his commitment to “smart” hockey.
Ruslan Medved, CEO of PARI:
“It is pleasant and honorable that the legend of Soviet and Russian hockey is now among us. This is a big event for PARI. Igor Nikolaevich raised over his head the victorious trophies of four world championships, three Stanley Cups and two Olympic Games. This is an example of an incredibly multifaceted personality which, despite enormous merits, is constantly improving. I am sure that with our new ambassador we will do a lot for the benefit of national sport. »
Currently, Igor Larionov heads the Torpedo Nizhny Novgorod. He is one of seven hockey players in history to have won the major world hockey titles: the Olympic Games (1984, 1988), the world championships among adults (1982, 1983, 1986, 1989) and juniors (1979, 1980), Canada. Cup (1981) and Stanley Cup (1987, 1998, 2002).
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Source : MatchTV
I’m Emma Smith, a dedicated journalist and avid storyteller. I have been writing for news websites for the past 5 years, reporting on hockey news and delivering in-depth analysis of the sport. In my current role as Author at Athletistic, I write about hockey events from around the world to keep followers up-to-date with what’s happening in the sport.
