hockey club”Torpedo has signed a cooperation agreement with the betting company PARI. The agreement is designed for several years and comes into effect from the 2022-2023 season.
Under the terms of the contract, the team will play in a game uniform with the PARI logo located on the shirt at shoulder level, as well as on the shorts. The company will receive branding rights to Torpedo home games on both sides of the Nagorny hockey arena, as well as the ability to integrate partners into the club’s digital communications.
As part of the cooperation, promotional events are planned on club sites, interactive projects and entertaining stories for fans of the team.
Hockey club “Torpedo” was founded on December 26, 1946 as an amateur club of the Gorky Automobile Plant. Along with CSKA, SKA, Spartak and Dynamo, it is one of the oldest hockey teams in Russia. Since the 2008/09 season, he has played in the KHL and participated in the Gagarin Cup qualifiers 9 times. Twice Torpedo reached the 1/4 finals of the Gagarin Cup.
PARI already cooperates with other sports teams in Nizhny Novgorod. The betting company acts as a strategic partner of the football club “Pari Nizhny Novgorod” (“Pari NN”), and is also the title partner of the basketball club of the same name.
Ruslan MedvedPARI CEO:
“We continue to strengthen our position in Nizhny Novgorod, our key region, where together with local teams we are actively developing various sports, including football, basketball and now hockey. We have big plans and a huge responsibility to the city and its people, who always ardently support their favorite club. We intend to entertain the fans in the coming season and provide them with unforgettable emotions and the joy of being united with the city and their favorite club, the Torpedo hockey club, which I am sure, will surprise everyone with his game.”
Alexander Kharlamovgeneral manager of “Torpedo”:
“The partnership agreement with PARI is very important for Torpedo from several points of view. Firstly, it is the attraction of additional funds from private investors, which is what all sports clubs aspire to. Second, with a partner, we plan to increase media activities, offering new formats and activities that will appeal to our fans, as well as help attract new ones! I am sure that this partnership will bring many sporting, commercial and creative victories to its participants! Sure to please hockey fans in the region!
Source : MatchTV
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
