The Youth Hockey League and betting company OLIMPBET have announced a title partnership until the end of the 2024/2025 season and a new name for the tournament – OLIMPBET JHL Championship.
The MHL enters the 2022/2023 season, which will begin on September 3 in Saint Petersburg with the match between SKA-1946 and Krasnaya Armiya, with a new title partner, the betting company OLIMPBET. The deal is designed for three seasons – 2022/2023, 2023/2024 and 2024/2025. The title partner will be incorporated into the name of the tournament: OLIMPBET Youth Hockey League Championship. The betting company’s brand will be used in all regular season and playoff games. The League also received a logo for the 2022/2023 season, which incorporates the OLIMPBET symbols.
The signing of a partnership agreement with the MHL is part of OLIMPBET’s overall strategy with hockey fans. In June, the betting company, in collaboration with the KHL, organized the OLIMPBET KHL 3×3 pre-season tournament. The star graduates of the MHL took part in it: the forward of Avangard and the Russian national team Sergei Tolchinsky the best MHL goalkeeper of the 2021/2022 season Kirill Samsonov of the Red Army, Alexander Nikishin (SKA), the best sniper in MHL history Anton Nazarevich and others. In July, OLIMPBET signed the first partnership agreement in its history with the hockey team – Amur Khabarovsk. The contract with the MHL is a systematic and thoughtful step towards working with hockey, one of the main sports in Russia.
Sergei DobrokhvalovKHL Vice President for Marketing and Communications:
− The Youth Hockey League is an important competition, at the base of the hockey vertical, whose development we pay great attention to. The MHL is a professional league that attracts public interest and is represented in 31 cities. Faced with OLIMPET, we have acquired a reliable partner who shares our strategic vision of youth hockey and is planning several projects aimed at popularizing the League.
Konstantin GusevOLIMPBET Development Director:
– Before the start of each season, OLIMPBET tries to please its customers with something new. In the 2022/2023 sports season, we have decided to focus on hockey, the most popular sport that has not yet been mastered. OLIMPBET has already sketched out a development plan, prepared exclusive projects that will increase the popularity of JHL. We are sure that with the partner, during the duration of our agreement, hockey for young people will become even more media and spectacular!
Source : MatchTV
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