The PARI betting company has become the official sponsor of the Continental Hockey League (KHL) clubSeverstal by Cherepovets. The parties have reached a three-year deal, starting from the start of the 2022/23 season.
Under the terms of the agreement, Severstal players will wear helmets with the PARI logo. Also, the company will receive the right to place a brand image in the Cherepovets Ice Palace.
Alexei LevinskyBC PARI sponsorship department manager:
Severstal is a club with a long tradition that has never missed a single KHL season. The team has reached the playoffs twice in the past two years, and we are sure that in the new season our new partner will fight for the top spots. I’m sure we’ll have a brilliant season together and delight the fans with lots of interesting activities and great results.
Nikolai Kanakovdirector of HC “Severstal”:
“We are convinced that cooperation with PARI will allow us to implement interesting, but at the same time very important business and social projects. Cherepovets is a city where the love of hockey is passed down from generation to generation. It is important to us that as many children as possible start to take an interest in and take part in sports. We hope that PARI’s support for HC Severstal will generate more interest in our team, hockey and sports in general.
Hockey club “Severstal” was founded in Cherepovets in 1955. The team played in the Super League from 1992 to 2008, and since 2008 regularly plays in the KHL. Severstal became the Russian Championship silver medalist in the 2002/03 season and the bronze medalist in the 2000/01 season. Playing in the KHL, the Cherepovets club reached the playoffs six times. The most successful season was 2012/13, when Severstal qualified for the quarter-finals.
Source : MatchTV
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