Russian skier, Olympic champion Veronika Stepanova As part of the Russia-Sports Power forum in Kemerovo, she noted that athletes should introduce show elements into competitions that will attract a new audience.
– An athlete is a participant in the show, we must compete not only and not so much among ourselves, but also with other sports for the attention of television, sponsors and, above all, for the attention of the public .. You can love an athlete, you can hate him – above all, do not change the channel! says Stepanova.
Stepanova, 21, won the Beijing Games gold medal in the classic 4×5 km relay.
Source : MatchTV
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
