Russian skier, Olympic champion Veronika Stepanova said she allows provocative stories in professional sports if thoughtful.
On Thursday, as part of the Russia-Sports Power forum, the session is held: “Russian sports in the new era: how to attract an audience to national competitions”.
– The best impromptu is a prepared impromptu. And thoughtful provocations are excellent. And the same example of the Medialeague is a story about how sports care about specific individuals. But, of course, one should not go too far and take these activities, people’s popularity as the basis. This, of course, is not the most important factor,” Stepanova said during the session.
“A prepared story is very important here,” argued VTB United League chief Sergey Kushchenko’s idea. – If it’s chaos, then it can become negative. What is the task? Increase the number of viewers. The line here is very, very thin. And she shouldn’t cross the line. Everywhere is creative. Before one of the basketball games, basketball shorts and sneakers were hung around the city. And the figures speak for themselves: ticket prices and the number of tickets sold are increasing. Everything must be thought out and correct.
Stepanova, 21, won the Beijing Games gold medal in the classic 4×5 km relay.
Source : MatchTV
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