“It is frankly surprising that Russian brands do not make themselves known through top athletes in any way” – Stepanova

Olympic cross-country skiing champion Veronika Stepanova in her column on , she wrote that gear from top national brands deserves high marks, but product promotion leaves a lot to be desired.

— During my four years in the national team (including the juniors), I received and continue to receive equipment from our biggest brands. They’re great, they sponsor national teams, which probably costs them a pretty penny. By the way, I can rate the quality of their stuff as “good” on average. Sometimes it’s “great”. Rarely “satisfactory, but to improve”. And I train two or three times a day. The product can be said to be a resistance tester.

But here’s what frankly surprises me: they almost never announce themselves through top athletes. I’m sure you will immediately name the brand Krish is associated with or the brand Messi is associated with. I think most fans know what Naomi Osaka and Serena Williams are into. But you are unlikely to say which brand is promoted by Alexander Bolshunov, Evgeny Rylov – or any Russian football player of your choice.

It is frankly incomprehensible to me. “Earn on Sunday, sell on Monday” works in all countries. Probably, even in ancient Greece it worked like this – I do not know, however, which company sewed chitons and sandals of then Olympic champions, ”wrote Stepanova in a column on .

According to the results of the last Russian Cup, Stepanova took second place in the overall standings, leaving Natalya Nepryaeva in front. At the 2022 Olympics in Beijing, Stepanova won gold in the relay.

Source : MatchTV

Related articles



Please enter your comment!
Please enter your name here

Share article

Latest articles


Subscribe to stay updated.