Olympic cross-country skiing champion Veronika Stepanova in her column on , she noted that for the younger generation, popularity on social networks, appearances on the Federal Sports Channel, as well as external attributes are considered an indicator of success.
Stepanova won gold at the 2022 Beijing Games as part of the women’s relay team. According to the results of the 2022/23 season in the Russian Cup, the 22-year-old skier became second in the overall standings.
– 12-year-olds, especially 15-year-olds, are much smarter than adult aunts and uncles think. Isn’t it really clear that it’s fashionable to become tiktokers, professional gamers, maybe sell T-shirts with your own design in the markets. I have nothing against such professions in principle, but it seems to me that sports are even more useful. And for many, especially from the periphery, much more real.
How many times in meetings with young athletes I was convinced that the Olympic champion for them is 100,000 subscribers in social networks. It is almost the main element of glory. A million, of course, would be much cooler, but that’s Buzova’s territory. More appearances on add points. These “points of glory” in their eyes translate into something material. Here, the other day, an advanced teenager was explaining to me just how much a publicity post should cost me with my reach, and was very surprised that I don’t work with social networks like that and I don’t have the intention to do so.
They see perfectly, for example, in which car the Olympic champion arrived. Or what phone she has. They analyze and choose all the time. On TikTok? Or is it skiing? — wrote Stepanova.
Source : MatchTV
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
