Beijing Olympic Champion Veronika Stepanova in her column on , she noted that ski racing stars need to be more actively involved in the media space.
“Fourteen years ago, Charlotte Kalla received more than 100,000 euros in prize money for winning the Tour de Ski, and Natasha Nepryaeva this year received around half that amount. The budget for all world professional ski races is lower than that of an underdog club in the same Premier League.And any professional skier understands that with the decline in popularity of our sport, we have to fight back and do it decisively.
I don’t want to simplify, but it has long since become obvious to me: to be watched, the creation and constant presence of stars in the media space is necessary. There’s nothing new here – it’s not for nothing that PSG fought so hard for Messi and Mbappe, and Washington is unthinkable without Ovechkin. To become a star in 2022, you need to be active not only on the ice, on the field or on the ski slope, but beyond them, – wrote Stepanova in her column on .
Source : MatchTV
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
