Olympic cross-country ski champion Veronica Stepanova in her column on the site, she proposes creating a virtual market that could serve as an intermediary between small businesses and athletes.
— Isn’t it time for companies and intermediaries to take an interest in athletes? There is no doubt that marketing professionals are already working individually with stars of the first magnitude – Zagitova, Medvedeva, Bolshunov. But their cooperation comes at a price, and small advertisers simply won’t be able to afford it. This is correct and normal: for small and niche advertisers, there are athletes with more modest recognition.
We need a major intermediary who will take care of all negotiations and execution of advertising in accordance with the new law. Or maybe a virtual market, where both will be sure that they have not contacted fraudsters. If scammers have time and want to spend it deceiving athletes, then honest companies should also be interested,” Stepanova wrote.
Source : MatchTV
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
