A half hour. That’s exactly how long you’ll need from the time the plane lands to the time you get on your skis. And it’s not the Alps – such places don’t exist at all, unless you take a private jet to St. Moritz. And not even Oslo – it’s close to the ski slope, but not half an hour away. It’s Khanty-Mansiysk!
I don’t like it when people are hypocrites. One of the myths is that children and adolescents look up to Olympic champions because they are Olympic champions. The truth is that they will admire the champions because the medals offer cash prizes that transform into cool cars, the latest iPhone and a special order PlayStation 6. And they go to seaside resorts where the rich flock. In Davos, for example.
Now even very wealthy residents of Moscow and St. Petersburg are far from Davos. And this is an opportunity to change everyone’s brains, from top to bottom.
Because youth fashion is determined by those who went to ski in Davos, Zermatt and Aspen, and now, apparently, in the Emirates, in Ski Dubai. Those who go to Barvikha and Patriarch’s Ponds on Friday evening and morning try to force themselves to go to Meshchersky Park to work with a trainer. So I want them to fly out Friday night and go out in the snow in the morning. And the main thing is that all +100500 of his subscribers on social networks see it. This is the only way to make Siberia more prestigious than the Alps in the dreams and fantasies of my generation and that of my 11-year-old sister.
This is the only way to make a company say: “Oh, skiing is a profitable business!” » Let me build a sports hotel, a cafe with healthy food and the ski slope itself.
By the way, I can suggest another place where you can start skiing half an hour after landing: my hometown Yelizovo. It’s a little longer to fly, but there are volcanoes, hot springs and red caviar. Hello investors!
It is worth working only for the target audience. You can’t please everyone
Last week, an athlete I respect decided to speak out on social media.
“Every athlete has the possibility of not living on social networks. Otherwise, you will not be immersed in your own life, but in someone else’s… The young man probably has social networks and he studies them. But sooner or later he will come to the conclusion that it is better to dismiss it. He will receive constructive criticism anyway, but on social networks he will find negative and insults… When I started, this simply did not exist.
This is Igor Vladimirovich Akinfeev, and let me… agree with him. But from the point of view of a person who grew up with social networks and cannot imagine existence without them. An athlete’s social network is not a journal or bulletin board where everyone can write whatever they want. It’s a tool of influence. A musician or director cannot and does not have the right to say: “It doesn’t matter who listens or watches me.” Another thing is that one wants to please millions of people, while the other only wants to please a small, selected group of people. Everyone chooses for themselves. From the first badge of a candidate for a master of sports, an athlete must clearly understand: your task is to choose a target audience and work only with him, for him. If anyone would like to join, please do so. But you can’t please everyone.
Commenters on social media are different people, some praising, others scolding. But either way, that’s less than 0.1% of your audience. They live in their own world and thus assert themselves. Opening the comment option under your own posts gives them a platform, but there’s really no point reading comments on other channels, especially from anonymous people. Let them write as long as they don’t break the laws. Your friends will send you interesting comments anyway – they sent me this, and I quote:
“About Veronica Stepanova: I wish her victories, and youth is given to live as you want, dare and tear the ass of those who need to rest.” Thank you, I’m doing my best, darling!
Athletes need a major intermediary who will handle all advertising negotiations
Last week, my colleague and good friend had his social media account stolen. Use a fairly complex social engineering scheme. And it’s no coincidence that they came – they obviously knew who they were fooling, they read a few articles about him on and offered cooperation.
This happens to everyone: I also “won an iPhone in the lottery” and transferred up to 700 rubles “for delivery”. It happened when I was 15. I haven’t bought an iPhone online since, but the lesson stuck with me: 700 rubles was a lot of money back then. Since then, all proposals for cooperation from strangers (or robots?) automatically go into the trash. I think that my colleague, who has regained access to his own channel, will now react in the same way to “advertising offers”.
But I have a question: isn’t it time for companies and intermediaries to take an interest in athletes? There is no doubt that marketing professionals are already working individually with stars of the first magnitude – Zagitova, Medvedeva, Bolshunov. But their cooperation comes at a price, and small advertisers simply won’t be able to afford it. This is correct and normal: for small and niche advertisers, there are athletes with more modest recognition. We need a major intermediary who will take care of all negotiations and execution of advertising in accordance with the new law. Or maybe a virtual market, where both will be sure that they have not contacted fraudsters. If scammers have time and want to spend it deceiving athletes, honest companies should also be interested.
Source : MatchTV
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
