FAVBET and the All-Ukrainian Advertising Coalition awarded Ukrzaliznytsia a special award at the Effie Awards

The FAVBET group of companies, together with the Favbet Foundation, also continue to actively support the Ukrainian defense forces

On November 24, the annual Effie Awards ceremony took place in Kyiv. Ukrzaliznytsia received a special award from the All-Ukrainian Advertising Coalition and from the technology partner of the award, FAVBET.

The country’s main railway carrier received an award “The best support for Ukrainians” per case “Stretch to victory” – a project that commemorated the heroic efforts of Ukrainians in the occupied territories. Each of the 7 carriages was dedicated to one of the regions that suffered from the Russian occupation, and was painted by famous Ukrainian artists. On the project website you can also read and watch the stories of the indestructible inhabitants of these territories.

“It is a great honor for us, together with the All-Ukrainian Advertising Coalition, to present this award to Ukrzaliznytsia, an enterprise that has been making incredible efforts since the first days of the invasion to ensure that the country’s transport arteries continue to operate. We awarded Ukrzaliznytsia a unique award, but the team also thanks other companies that support Ukrainians and the Ukrainian Armed Forces at this time. We thank the organizing committee of the Ukrainian Effie for the opportunity to join the most important event in the advertising and communications market of Ukraine”– said Evgeniy Yatsenko, COM FAVBET.

The Effie Awards are the world’s most prestigious marketing awards, recognizing the most effective advertising and communications campaigns. Based on the results of the Effie Awards Ukraine, national ratings of the effectiveness of communication agencies, advertisers and brands in Ukraine are formed annually. The results of the Ukrainian Effie program are also included in the international efficiency rating Effie Index.

Company group FAVBET together with a charitable foundation Favbet Foundation They also continue to actively support the Ukrainian defense forces. In total, since the beginning of the war, the Armed Forces of Ukraine have received, with the assistance of the Favbet Foundation, more than 240 vehicles and 130 drones of various types, including attack ones. In total, the total assistance to the Ukrainian Armed Forces and other Defense Forces with the assistance of the fund amounted to more than UAH 175 million.

Source: Sportarena

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