Olympic champion Veronica Stepanova in her column on , she noted that the president of the Russian Ski Racing Federation (FLGR), Elena Vyalbe, is doing a lot to develop this sport and solve its problems, although one cannot agree with her on everything.
— At the stages of the Russian Cup, in most races, there are about a hundred women and more than a hundred men. Coming from several dozen regions. Based on the winners and winners, you can study the geography of the country, looking at where they (we) come from, where they grew up, where they were trained in childhood and youth. Yes, now almost all the best compete in five or six regions, but for me this is an indicator of development about which I have written more than once. For example, my colleagues from the Arkhangelsk region team and I signed contracts with a private sports club in this wonderful region. From what I understand, nothing like this existed five years ago. And now it’s like football or hockey. Almost!
We’re doing really well. Through the joint efforts of the Ministry of Sports, regional ministries of sports, sports societies, private sponsors and philanthropists. Of course, there is huge merit and a central role for Elena Valerievna Vyalbe. Yes, she’s a bossy leader who doesn’t spend a lot of time explaining things, and I don’t always agree with her outside of the ski stadium. But she supports the cause and solves the problems one by one.
The most important thing for me was and remains the full presence (or rather absence) of cross-country skiing on the federal television channel. Serious sponsors (including personal ones) should know in advance how many times their sport, athlete or sportswoman will appear on television and how many viewers will see them each time. “I refuse to understand why PR and ski marketing are not a top priority, but I try to compensate for this with personal activity in the media and social networks,” Stepanova wrote in her column on .
Source : MatchTV
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
