For a long time, diving into our sport was a thing in itself, but this week we stepped out of our comfort zone, and straight away with a “naked” meme.
Behind it all is Sergei Sarkissianwho has been involved with the Russian Diving Federation media for just over six months.
– I told athletes that self-mockery is a way to show that you are a strong and open person. The idea of memes is not mine – guys. We have described ten memes, only five remain in the process,” says Sargsyan. – When we arrived at Lake Krugloye and started to explain what to do, the athletes did not immediately understand us, but then they got involved.
– To begin with, I said to Yulia Timoshinina: your role is to drown. Her: “You mean drowning?
– “Seryozha, I don’t know how to drown”?
– Well, something like that.
– The only thing that revolts me in these memes is that you “drowned” almost all the female composition. Luxurious riders in the water are not visible!
– I agree. We will fix it! It just happened that way this time.
– In fact, this plan with Sasha Bondar is very difficult. He was supported from below by Kuznetsov and Schleicher.
– Is it supportive, like in synchronized swimming?
– Yes. And it didn’t work for a long time, but we did! To be honest, I didn’t think Sasha would agree to participate in all this at all. You understand, he is such a calm and calm person. Someone will say – always so serious, stories like with a meme are not for him. But no, I accepted and we succeeded.
– Clearly the most discussed meme – filming with Zhenya Kuznetsov. The dollar was hooked by Nikita Shleikher. The woman must have dipped into the water a hundred times. He is used to it, but the operator is not.
– How many people applied for the role, which in the end went to Kuznetsov?
– We immediately decided that this role was reserved for Zhenya, no one else applied. Anna Konanykhina was the most active with us – she wanted to participate in all the memes, but we proceeded from the fact that the image should be as close as possible to the original.
– What does the coach say about all these activities?
– Svetlana Borisovna deals with understanding. We told him that if we are not active in the media, our sport will not be able to develop. All media activity is the attraction of partners, the development of sports for young people, the purchase of equipment. I sent her a link to Pikabu so she understands what we do in general. In general, he is moving forward in our activities.
– Jumping into the water is usually unfairly deprived of attention. I do not mean Russian, but in general, although the sport is spectacular.
– Totally agree. To popularize, of course, you need more shows – ours is made globally, we got a lot of positive feedback. But emissions alone will not solve all the problems.
It seems to me that the sport itself lacks dynamics in the image, it’s a matter of internal rules – if you are referring to changing or reducing the number of attempts, professionals simply will not understand us . It’s like cutting football times down to 20 minutes. Therefore, we have to try to add dynamics to the process ourselves – music, some kind of activity in the stands.
Another important point is that a person – anyone in general – can try the sport for themselves in order to understand and feel it. We have people who come to the pool and more often than not they don’t even notice the towers, the diving boards. Everyone is swimming. But if one day they try it, it’s great, it’s breathtaking.
– Does Chinese domination slow down the development of sports media coverage?
– Maybe yes. Especially considering that this is still a closed country and another’s mentality, the general global public is incomprehensible. When we were in Abu Dhabi, a crowd of Chinese came to see their athlete. But it’s still a thing in itself, an internal story, an internal product. Their personality, their history, they are only in the domestic market due to the specifics of China. Until now, Tom Daly remains the most popular diver in the world.
In our country, after the victory of Ilya Zakharov, this moment of popularity development was missed. Now Veronika Stepanova is positioning herself very actively – it may not happen, but they are working on it and everyone is talking about her. Such personalities and such stories are important for the development of the sport.
Source : MatchTV
