Athletistic / Figure skating. Evgenia Medvedeva, silver medalist at the 2018 Olympic Games, explained the great popularity of figure skating in Russia. She called the sport’s popularity a “cult.”

“Figure skating, in fact, is popular not only in Russia. Yes, there are countries that are a little fixed in terms of figure skating. For example, in the same states, American football is a cult. In our country, figure skating is a cult. Well, that’s how it happened.

Why does this happen? Well, probably because we are deliberately developing, that is to say with an absolute understanding of the subject, the media side of sport. The same “Ice Age” constitutes a huge contribution to the media development of figure skating. This is probably a trend over the last five years,” Medvedeva said on the Unsweetened Business YouTube channel.

Evgenia Medvedeva talked about a candid photo shoot for a magazine

Recall that Medvedeva has not announced her retirement. But in recent years she has only participated in various ice shows and other projects.



Athletistic