Olympic cross-country ski champion Veronica Stepanova in her column on , she wrote that figure skaters Alina Zagitova And Eugene Medvedeva Thanks to media activity, they are opinion leaders and idols for young people.
“Now even the quietest among us are beginning to understand the importance of a personal brand as a source of well-being. And here the interests of the athlete and the state coincide perfectly: they want young people to focus on an athlete with a positive reputation, and not on a rude rapper with a dubious reputation. But for this, the athlete must be a media personality in every sense of the word.
I am absolutely convinced that the days when athletes just ran, jumped and scored balls and pucks are a thing of the past. Look at the best – Alina Zagitova or Evgenia Medvedeva. They are true opinion leaders, and the opinions of our peers, young people. This is what my 12-year-old sister’s entire class and almost all professional athletes twice her age want to look like,” Stepanova wrote in a column on .
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Source : MatchTV
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
