“Zoloto Ladoga” can become a brand. » Ekimov – about the results of the cycle race at SPIEF

President of the Russian Cycling Federation Vyacheslav Ekimov said that the multi-day race “Ladoga Gold” could become a brand.

On Friday, Russian cyclist Savva Novikov won the general classification of the stage race. The final high-speed stage of the “Golden Ladoga” took place on the rowing canal in St. Petersburg and ended with the victory of Sergei Rostovtsev from the Tula region.

Athletes from Russia, Belarus, Uzbekistan, Vietnam and the United Arab Emirates took part in the race in different teams.

— The “Gold of Ladoga” race remains a priority for the Russian Cycling Federation. It has a sonorous name, which brings together all the prerequisites to become a real brand. It is linked to the summer season and now to the International Economic Forum in St. Petersburg. I think it has a future, so it must be continued so that as many foreign teams as possible can participate.

The problem is road closures. Everything must comply with the regulations, even if they are not perfect. It is important for us to get the regions used to cycling. St. Petersburg is the power center of our sport. The Leningrad region is already a half-forgotten story, but for Karelia this is a completely new sport. The most important thing is that local leaders understand that this race will help increase the attractiveness of the territories. We show not only the race, but also everything around us: nature, history and the economy. We must meet each other halfway.

Our immediate plans include the Russian Championship, after which we will prepare for the Tour of the Caucasus. There’s already a bike race waiting for him. Thanks to the new approach to promoting cycling, we have a real fan club there. Regional federations and cycling schools open. And this year, together with Roscongress, we will present the project at the Caucasus Investment Forum in Grozny. I am sure that we will attract a large audience there,” said Ekimov.

Gazprom-Media Holding is the general media partner of SPIEF-2024, whose sports program included the multi-day race “Ladoga Gold”. is a Russian federal public channel dedicated to sports and healthy lifestyle, which is part of Gazprom-Media Holding.

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Source : MatchTV

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