The Olympics are a promoted brand, nothing more, says skier Stepanova

Olympic cross-country skiing champion Veronique Stepanova In her column on , she said that Russia should work to create a real competition for the Olympic Games, which can only boast of being well promoted throughout the world.

The Paris Games take place from July 26 to August 11. All Russian athletes are competing in neutral status.

— If we lack something, it is the interest of the public. We ourselves have made idols of the Olympic champions. Prizes, gifts, attention. Believe me, I know what I am talking about! The Olympic Games are a promoted brand, nothing more.

Why not try to organize a match between China and Russia between swimmers? Don’t try to bring as many athletes as possible, only those who are currently in the world’s top ten. If there are five, let them swim five. Two means two. But this should really be an alternative to the Olympics to warm up the audience. They say that the water in Kazan is very fast, which means that it should be driven there, there is a chance to record.

Yes, it will not work like this in ski racing – all the current leaders of the World Cup come from very hostile countries. They will not come to us anymore, even for a million dollars. The key word is “now”. Because one day they will leave. Our task until then is to create such a tournament that they will watch and envy. Everything is going in the right direction – major sponsors have appeared in our sport, who know everything and already know how to do a lot. But even if we are far from being a real competitor for the Olympics, we must work on it all year round,” Stepanova wrote.

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Source : MatchTV

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