Swimmer Egorova on sponsors in Russia: “They invest in bloggers, not athletes, they have a wider audience”

Medalist at the European Swimming Championships Anna Yegorova said that sponsors in Russia prefer to invest money in bloggers rather than athletes, which makes sense, since they have a larger audience.

Egorova is preparing to compete at the World Championships in Budapest.

— You are second only to Yulia Efimova in terms of subscribers on social networks. Did they do anything specifically for this: advertising when possible, something else?

– No, I just posted what I liked. The subscribers came by themselves, I do what I feel, it probably resonates with someone, since people subscribe.

Now that I’ve signed a contract with a brand, I’d like more online and offline ad integrations, but so far there are few serious offerings.

— Is it a shame that, even before the sanctions, advertisers paid little attention to Russian sports?

“We haven’t developed that at all.” I have repeatedly tried to find sponsors, but, most likely, they will simply invest in a blogger, but not in an athlete. And this is understandable, they have a larger audience, which we cannot bring together, because our sport is not very developed. Vicious circle. In Europe, it is prestigious to send advertising to athletes. An athlete has more priority than a blogger.

— Yulia Efimova said that when she addressed sponsors, she heard: investing in sports is like throwing money down the toilet.

“And I’ve heard something like that before.” Alas and ah, such is the situation. But I don’t get discouraged, it’s never about me,” Egorova told .

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