Korotyshkin, Olympic medalist: “I am in favor of athletes being more active in the media”

Olympic medalist Yevgeny Korotyshkin believes that athletes, especially swimmers, need to be more active in the media.

At the end of October, 41-year-old Korotyshkin became vice-president of the Russian Swimming Federation.

— In general, I am supportive of athletes’ desire to be more active in the media; they need managers and assistants to facilitate further discussions with sponsors. At one point I wondered why the sponsor signed a contract with me, and not a more successful athlete, even though we were both considered. I asked a direct question: “Why?” They answered me: “You have social networks, you communicate with journalists, you have something to tell.”

— Yulia Efimova said on that sponsors refused with the wording “investing money in sport is like throwing money down the toilet”. But without sponsors, it is impossible to carry out cool projects and develop the sport in a modern way.

— There are no limits to sponsors in football, but it is also a sport. By investing money somewhere, the sponsor expects to receive something in return. The question is therefore not whether the sponsor does not want to invest in the sport, but what we can offer them. We must be constantly visible: constantly appear on the air, give interviews, be interesting for the viewer. In general, we need to do everything so that the sponsor is interested in us, ”Korotyshkin told .

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