Beijing 2022 Olympic champion in cross-country skiing Veronika Stepanova in her column on , she spoke about the anti-Russian sanctions and the business of ski equipment manufacturers.
– Russia is the largest market for ski equipment, and in all segments – expensive, average, “popular”. All promotion, all marketing is linked to the television image. Many of you reading this now have seen us with happy faces on the catwalks. With happy faces – and technical sponsor “podium” skis/poles. This part of the program is absolutely mandatory for us!
Whether it works as an ad or not, you better ask the sponsors themselves. At the same time, can you find out who, from their point of view, should win the race? I think I wouldn’t be mistaken if I said: “Russia, Norway, Sweden”. This is how it works. People in Russia want to buy skis “like Nepryaeva’s” and not “like Frida Karlsson’s”. If it coincides, it’s usually good, they will buy it in all countries. And now imagine you’re a manufacturer and your core market is “cut off” in almost every way: in terms of advertising, in terms of supply. Will you be interested in the imminent lifting of sanctions or will you stand proud as your business crumbles? — wrote Stepanova.
Source : MatchTV
I am Sandra Jackson, a journalist and content creator with extensive experience in the news industry. I have been working in the news media for over five years. During this time, I have worked as an author and editor at various outlets producing high-quality content that attracts readers from different demographics.
